NowCook vs Supercook: Honest Comparison from a Working Chef


Quick verdict

Supercook has been doing one thing well since 2010: match typed ingredients against a massive database of recipes from across the web — all for free. That's a real and useful service. NowCook takes a different approach entirely: you photograph your fridge or pantry and it builds suggestions from a smaller set of chef-developed, in-app recipes. Supercook wins on raw volume and price. NowCook wins on input speed, recipe reliability, and the absence of external redirects to ad-heavy food blogs. If you cook occasionally and don't want to spend anything, Supercook is the right call. If you cook most nights and want the tool to keep up with you, NowCook is worth the monthly cost.


Side-by-side feature comparison

Feature NowCook Supercook
Vision / photo inputYes — photograph fridge or pantryNo — text input only
Recipe database sizeCurated, chef-developed11 million+ (aggregated from web)
Recipes hosted in-appYes — no external redirectsNo — links to external food blogs
Meal planningYesLimited
Grocery listYes — gap-only list from your pantryBasic
Dietary filtersYes — saved as hard filterYes — basic filtering
Mobile appYes — iOS & AndroidYes — iOS & Android ($39.99/yr)
Persistent pantryYes — photo updates itNo — re-enter each session
Free tier14-day trial, no CC requiredYes — web version free forever
Web appMobile-focusedYes — full web app

What Supercook does well

Supercook has earned its audience. A few things it genuinely does better than most alternatives:


Where NowCook differs

The core difference starts at the input step. Supercook asks you to type every ingredient. That sounds simple until you're standing at an open fridge at 6 PM trying to remember whether there's still half a lemon on the second shelf. NowCook replaces the typing with a photo. Three seconds, and the app has a complete picture of what's there — including things you forgot about.

The second difference is what happens after you make a selection. Supercook's results are links to external sites — food blogs, recipe aggregators, magazine archives. The quality varies widely. Some links are broken. Some send you through a paywall. Some are ad-mazes that take three minutes to reach the actual recipe. NowCook's recipes live inside the app. You tap, you cook.

Third: recipe development. Supercook aggregates what others have published. NowCook's recipes are chef-developed and tested. The result is a smaller catalog but a higher proportion of recipes that work the first time, with realistic timing and amounts.


Who should choose which

Choose Supercook if: You cook occasionally rather than regularly, want something free with no sign-up required, need to match an unusual or very specific ingredient combination against a massive database, or use a desktop computer more than your phone for recipe searching.

Choose NowCook if: You cook most nights and want the tool to stay out of your way, the re-entry of ingredients every session is a real friction point, you're tired of clicking through to external sites that bury the recipe under ads, you want dietary preferences saved as a permanent filter rather than something you set each time, or you want a weekly plan built from what's actually in your kitchen rather than a database search.

If you're on the fence, the 14-day trial on NowCook costs nothing. Use it for a week of weeknight dinners and see whether the photo-input approach actually changes your evening routine or not.


Pricing comparison

Plan NowCook Supercook
Free access14-day trial, no CC requiredWeb version free forever
Monthly$9/monthFree (web) / ~$3.33/mo (app)
Annual$72/year ($6/mo effective, save $36)~$39.99/year (app only)
Credit card to startNoNo (web); Yes (app trial)

One photo of your fridge. Real dinner ideas from a working chef.

Skip the ingredient typing. NowCook scans what's in your kitchen and builds actual recipes from it — chef-developed, tested, and ready to cook. 14-day free trial, no credit card required.

Start free — 14 days

$9/month after trial · cancel anytime